The Avenue Stores were founded in 1987, originally under the name Sizes Unlimited. The company operates a chain of clothing stores tailored to the plus size woman.
The company’s focus is on women between the ages of 25 and 55 who wear clothing sizes 14 and up. Growing slowly over the years, the company at one time had 500 locations across the US, but closed approximately 120 low performing stores in 2009. Women’s clothing size 14 and up accounted for $16.2 billion in sales in 2013. Avenue Stores was acquired by Versa in 2012 after Avenue’s parent company, United Retail Group, went bankrupt earlier that same year.
Rumor has it that Versa is considering selling the company, even though the plus sized clothing company is doing well.
In August 2019, Versa closed all 222 Avenue store locations and filed for bankruptcy.
A company spokesperson stated that the company would remain online through their e-commerce site.
Corporate office headquarters are now located in Rochelle Park, New Jersey.
