Bruce Halle founded Discount Tire in 1960 in Ann Arbor, Michigan. The company began in an old plumbing supply store and had only 4 retread tires for sale. Today, the company has 900 stores in 28 states and continues to expand. Stores in California go under the tagline of “America’s Tire Store”.
The company now has headquarters in Scottsdale, Arizona, and is the largest independent tire and wheel retailer in America. Discount Tire has a unique business model as they focus on making their employees happy first. Halle believes that an employee who is happy to be at work will naturally do a better job, which makes for happy customers. The company has a strict “promotion from within” policy.
In 2005, Discount Tire made the Guiness Book of World Records by having the longest continuously running television commercial ever. Their commercial with a small, elderly woman hurling a tire through a window has been running daily since 1975.
In early October 2020, Discount Tire opened 5 new locations in 5 states in a 4 day period.
The company maintains a corporate office in Scottsdale, Arizona.