Tim Brown, a New Zealand native, was well-versed in the qualities of merino wool but was surprised to find that it was not used in footwear.
AllBirds was founded in 2015. The company makes a variety of shoes made from New Zealand Merino wool and keeps their products as environmentally friendly as possible, such as using recycled paper for the cardboard boxes the shoes are shipped in.
The name comes from the fact that New Zealand has very few indigenous land animals, but has so many birds that it is often called the land of “all birds”.
While the shoes are made from materials sourced in New Zealand, the shoes are assembled in South Korea.
As of January 2021, Allbirds has brick and mortar stores in several countries including New Zealand, the United States, the Netherlands, France, the United Kingdom, Germany, China, and Japan.
AllBirds maintains a corporate office in the USA in San Francisco, California.