Thrive Farmers, sometimes called Thrive Farmers Coffee, was founded in 2010 by current CEO Michael Jones and co-founder Kenneth Lander. The company supplies farmer direct coffee beans to wholesalers, consumers, and specialty stores.
The company provides coffee farmers with direct access to processing and distribution logistics, as well as to the marketplace in general, so coffee farmers retain control of their crops up until sale, rather than relying on middle sales agents.
Thrive Farmers distributes coffee to consumers through online channels, roasters, coffee houses, restaurants, and retail grocers. The company seeks out sustainable coffee farmers who can enter into long term partnerships with companies around the globe, benefiting farmers.