Sephora is a French cosmetics brand and chain of stores that was founded in 1970 in Paris. Sephora is owned by LVMH (Louis Vuitton) and has 1,300 stores worldwide.
Sephora USA opened its first store in 1998 in New York City.
The stores feature more than 100 brands such as NARS, Make Up For Ever, Urban Decay, and Too Faced Cosmetics, as well as its own brand. Sephora brand has make-up, skincare, beauty tools, and accessories.
Today Sephora USA has 300 stand-alone stores and a further 385 inside J.C. Penny stores.