Rocky Rococo was founded in 1974 in Madison, Wisconsin, by Wayne Mosley and Roger Brown. The name comes from a Fireside Theater character. The company operates a chain of pan style pizza locations.
The company was sold to Thomas Hester and other investors in 1987. The chain remains privately owned and operated. As of this writing, there are 40 locations across the US. Estimated annual revenue is $40-65 million. The company employs approximately 425 persons full time.
In addition to pizza, the company offers salads, bread sticks, and a vareity of pasta with red or white sauce. Vegetarian pasta dishes are available, as well as whole wheat crust for pizzas. Company headquarters are located in Oconomowoc, Wisconsin.