PizzaRev, which stands for Pizza Revolution, was founded in 2012 in Los Angeles by Rodney Eckerman and Irv Zuckerman, and their sons Nicholas Eckerman and Jeff Zuckerman. The company operates a chain of franchised and corporate-owned pizza restaurants where customers order their own custom pizzas.
The pizza chain offers personal-sized traditional pizzas, as well as customized pizzas which customers can have prepared with their choice of two crusts, various sauces, cheeses, and toppings. Customers use a cafeteria-style line when ordering, whereby company employees assemble fresh pizzas to order, after which they are cooked. PizzaRev restaurants include the option of selecting a gluten-free crust. All pizzas are currently priced at $8.25 each, regardless of how many toppings or other ingredients are chosen.
In March 2017, former McDonald’s CEO Don Thompson acquired a majority stake in PizzaRev and is now CEO of the chain. He plans for aggressive expansion of PizzaRev, however, in February 2018, 5 locations in Memphis, Tennessee, closed unexpectedly with no reason given.
Headquarters for PizzaRev are currently in West Lake Village, California.