Mud Bay was founded in 1988 by Elsa Wulff, who purchased a small farm on Mud Bay Road, Washington, which used to include a grain and feed location. Today, the company is one of the largest pet retailers in North America with more than 34 locations in Oregon and Washington. Mud Bay employs almost 300 persons, who also own private stock in the company. The 5 lead executives are children and family of founder Elsa Wulff.
In addition to the usual cat and dog food, the company offers holistic approaches to common cat and dog problems that many pet owners face. The company states that they research every product they sell and that they always look for natural foods and other pet accessories whenever possible.