Lancome was founded by Guillaume d’Ornano and his business partner Armand Petitjean. The company originally sold only perfume and the name was chosen by d’Ornano’s wife, Elisabeth.
The company launched 5 fragrances at the World’s Fair in Brussels. Two years later, the company would create its first skin care product.
Lancome was acquired by Loreal in 1964 and quickly became the company’s leading luxury product.
Today, Lancome is known for its high-end fragrances, makeup, and skin care products.
Although co-founder Armand Petitjean insisted that the company never advertise, as a subsidiary of Loreal, the company heavily advertises in women’s publications.
In September 2022, the company announced that Latin artist Rosalia would be their new face and spokesmodel.
Lancome maintains a corporate office in North America in Westfield, New Jersey.
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