David Neeleman founded JetBlue on 1999 under the name NewAir. Neeleman, along with several of the original executives of JetBlue, were former Southwest Airlines Employees.
JetBlue follows Southwest’s low-cost model, but has sought to distinguish itself by having first-class amenities for every traveler such as personal televisions for every seat and Satellite radio.
The airline grew quickly and profitably; JetBlue was one of the only airlines that showed a profit after the downturn in travel after the September 11, 2001 terrorist attacks.
Major airlines such as Delta and United Airlines started rival mini-carriers but these have now been disbanded and absorbed by their parent airlines.
JetBlue expanded to add routes all over the United States and in 2008, the airline also had twelve Caribbean/Atlantic destinations.
From 2008 to 2013 JetBlue entered into codeshare agreements with Aer Lingus, Lufthansa, South African Airways, Virgin Atlantic Airways, Jet Airways, and Air China.
Today JetBlue is a publicly traded company, trading on the NASDAQ under the symbol JBLU. The company is #495 in the Fortune 500, a member of the S&P 400, has 18,000 employees, and had $5.89 billion in revenue in 2015.
The company announced in June of 2016 that it plans on overhauling 15 of its planes to begin introducing flights to Europe in 2019.
In July of 2016, the company stated that it would provide commercial flights between the US and Cuba beginning in August of that year.
As of September, 2016, JetBlue Airways flies to 96 destinations in North, Central, and South America; some countries include Aruba, The Bahamas, Barbados, Costa Rica, Colombia, Ecuador, Mexico, Peru, Puerto Rico, Saint Maarten, and Saint Lucia