Iceland Foods got its start back in 1970 when Peter Hinchcliffe and Malcolm Walker opened their first store on Leg Street in Shropshire. They invested one month’s rent and hoped to make a go of it. It was Walker’s wife who suggested the name Iceland since the company originally planned to sell only frozen foods.
By 1977, the business was doing so well they opened another location in Manchester and by the end of 1978, the company had 28 locations to their name.
Iceland stated in June 2019 that it intended to open at least 34 new locations amid savage competition among grocery store chains.