AdvoCare was founded in 1993 by Charles Ragus as a multi level marketing (MLM) company that sells health and wellness supplements. Previously, Ragus had been a distributor for Herbalife.
In 2001, Ragus died at the age of 58.
In 2007, Richard Wright joined the company as President and CEO.
In 2009, AdvoCare began sponsoring the NCAA football Independence Bowl which was renamed to the AdvoCare V100 Independence Bowl.
In 2011, AdvoCare became the sponsor of the Nascar Sprint Car Series race at the Atlanta Motor Speedway. The race is now called the AdvoCare 500.
In 2012, the company began sponsoring Nascar driver Austin Dillon. The company also began sponsoring pro soccer club FC Dallas.