Fashion to Figure was founded in New York, New York, in 2002 by two great grandsons of Lena Bryant, Michael and Nicholas Kaplan. These brothers wanted to create another plus sized women’s clothing store. The name comes from a quote from their great grandmother, who once said in an interview that women should not change their figures to suit fashion, but should bring fashion to the figure.
The company operates a chain of plus sized women and teenage girls clothing, sizes 12 to 26. As of late 2016, the company has 26 locations and secures their inventory from more than 100 fashion vendors. Current CEO Michael Kapalan says that the company feels that a wide array of vendors can offer their clients more choices.
Fashion to Figure has readily available sales associates, which help customers in choosing the correct style and designer for their shape. The company offers dresses, swimsuits, jeans,footwear and active wear.
Fashion to Figure maintains a corporate office in New York, New York.