The company was founded in 1920 by an outdoorsman in the Pacific Northwest named Eddie Bauer. Bauer patented the first quilted down jacket. He went on to patent numerous other designs.
In 1968 Bauer retired and sold the company. General Mills bought the company in 1971, and Spiegel bought it from General Mills in 1988.
In 2003 Spiegel filed for bankruptcy and its assets were sold, except Eddie Bauer.
The company emerged from bankruptcy with the name Eddie Bauer Holdings and is now owned primarily by Golden Gate Capital.
Eddie Bauer has three sales channels: Retail Stores, which sell premium merchandise, Outlet Stores, which sell overstock and merchandise at cheaper prices, and Direct Order Center, which sells merchandise through call centers and the company’s website www.eddiebauer.com.
The company sells outerwear, apparel, accessories, and gear for women and men with an outdoor lifestyle through 370 stores throughout North America. The company is also involved in joint ventures in Japan.
The company maintains a corporate office in Seattle, Washington.