Crossfit is a fitness regime created by Greg Glassman in 2000. Glassman and Lauren Jenai founded the Crossfit corporation in Santa Cruz, California.
Glassman and Jenai divorced in 2015 and to avoid Jenai from selling her share to another business, Glassman borrowed $16 million and purchased her half. Glassman has owned the company since 2015.
Crossfit Inc. licenses the name to gyms for an annual fee and certifies trainers through classroom instructions. Crossfit covers numerous areas including gymnastics, Olympic weightlifting, powerlifting, strongman, running and endurance, rowing, kettlebells, mobility and recovery, CrossFit Kids, CrossFit Football, and self-defense.
In early June 2020, CrossFit Founder Greg Glassman made some disparaging remarks regarding the death of George Floyd and the coronavirus quarantine. Gym owners began to resign their affiliation with CrossFit and while Glassman did not apologize for his remarks, he did step down as CEO, stating that the did not want to hurt the company any further.
Reebok and other sponsors cut ties with CrossFit after hearing Glassman’s remarks. It is unknown if they will pick up the contract again now that Glassman has resigned.
CrossFit maintains a corporate office in Washington, D.C.