Keurig Green Mountain Coffee Roasters was founded as a cafe in Waitsfield, Vermont in 1981. The company changed its name to Keurig Green Mountain Coffee Roasters in March of 2014. Demand for this coffee grew when local restaurants and inns asked to be supplied.
The company went public in 1993, trading on the NASDAQ with the symbol GMCR. Shares opened at $10. Shares are currently above $70.
In 1997 ExxonMobile began serving Green Mountain Coffee. The same year, the company launched its e-commerce site.
In 2005 the company signed an agreement with McDonald’s to serve Newman’s Own Organics Blend in the Northeast.
In 2006 Green Mountain acquired Keurig, Incorporated. The company has since changed its name to Maple Parent Holdings Corporation, a subsidiary of Acorn Holdings.
The company went private when it was acquired in March of 2016 Green Mountain has almost 6,000 employees and had $4.04 billion in revenue in 2012. Keurig Green Mountain is now a privately held company and will remain an independent entity run by its existing management team, retaining its head office in Waterbury, Vermont.