America’s Incredible Pizza Company was founded by Rick and Cheryl Barsness in Victoria, Texas, in 1975. This couple wanted to open a pizza, entertainment, and buffet style restaurant that was unique.
While many pizza restaurant’s offer salads or even salad bars, America’s Incredible Pizza Company also offers an impressive buffet, which includes pizza bars, pasta, baked potatoes, soup, and salad bars, along with desserts, including ice creams, cookies, cinnamon rolls, cobblers, bread pudding, and pies.
From a single location, the company has expanded to include most of the midwestern states and 3 in Mexico. The company began franchising in 2003 and continues to expand. America’s Incredible Pizza Company has more than 1,200 full time employees and annual revenue in 2013 of $64.1 million.
In 2008, the America’s Pizza Company was named a “Top Family Entertainment Center of the World” (TFEC) from the International Association of Amusement Parks and Attractions, among other awards.