Wrangler was founded in 1904 by C.C. Hudson and the Blue Bell Overall Company, who originally named the company Hudson Overall Company. They employed an old cowboy named Rodeo Ben (Bernard Lichtenstein) who was also a tailor. He helped to design what are today call Wrangler jeans.
Today, Wrangler is a subsidiary of VF Corporation, who also owns Lee, JanSport, and NorthFace. Wrangler is sold all over the world, with Australia, the US, and Europe being their largest markets, where Wrangler jeans are almost iconic.
There are currently no factories in the US sewing Wrangler jeans, the last one closing in 2005. Although most people associated the brand with the American west, cowboys, and American country music, the jeans are actually sewn in Mexico.
The company continues to seek out sustainability for its products. In September 2020, Wrangler sought out farmers who would or are growing regeneratively grown cotton.