After hurting his back playing football, Joe Kudla began practicing yoga to help relieve his pain. He quickly realized that women had all sorts of yoga clothing, but there was nothing for men other than sweatpants.
Kudla founded Vuori in 2013. He wanted to create athletic and workout clothing for both sexes that you wouldn’t mind wearing to the grocery store as well. The company’s logo is, “Built to Move in, Styled for Life”
Kudla believes that his company’s success lies in its multi-channel approach. Offering the company’s items in retail locations, as well as on-line and via pop-up stores, Vuori opened its first brick and mortar location in late December 2020.
Vuori maintains a corporate office in Carlsbad, California.