Friends Alex Waldman and Polina Veksler were frustrated when they discovered that, due to their size differences, they were not able to shop together.
They founded Universal Standard in 2015, a clothing company that is size-inclusive, offering clothing in sizes from 0 to 40.
What began as a clothing company with only 8 items of clothing has turned into a hugely popular venue. After the online site Refinery29 wrote an article about Universal Standard, the company sold out every piece of clothing in less than one week.
Veksler states that she believes their success comes from knowledge about women’s bodies and how they differ, not just how to make a popular item in larger sizes.
Pants that are made for a size 2 cannot simply be made with a larger waist and hip room, the legs need to longer and wider as well, something most clothing manufacturers do not bother to look at.
In July 2020, Universal Standard was featured in People.Com.
Universal Standard maintains a corporate office in New York, New York.