Pepperidge Farm was founded in 1937 by Margaret Rudkin in Fairfield, Connecticut. The company name comes from the family farm, which was named after the Pepperidge trees that grew there. The company manufactures and sells baked goods, many of them frozen.
The company was acquired by Campbell Soup Company and now operates as a subsidiary. The company makes a wide range of baked goods, including bread, crackers, including the popular Gold Fish crackers, cakes, frozen desserts, and cookies.
Pepperidge Farm appeals to consumers by offering as “natural” a product as possible, with a minimum of additives. The founder was known for her non-allergen bread, a recipe she made herself after she found that her son was allergic to wheat.