Dollar Rent a Car was founded in 1965 in Los Angeles, California by Henry Caruso. The business was originally named Dollar A Day Rent a Car, but changed the name when price increases made renting a car for one dollar impossible.
The company provides car rentals, specialty vehicle rentals, and hire services for small to mid-sized businesses, the U.S. Government, and governmental associates. The company also offers franchises of its car rental service.
Besides vehicle rentals, the company also offers business and vacation travel planning, airline and hotel reservations, as well as online services, including reservations for rental vehicles.
In 2014, a woman filed a lawsuit against Dollar regarding what she called “obvious overcharges” in regards to rental insurance.
The company has locations in the U.S., Canada, Latin America, and other countries. Today, Dollar Rent a Car operates as a subsidiary of Dollar Thrifty Automotive Group, Inc.