Daily Harvest was founded by Rachel Drori in 2014.
The company operates a subscription-based food delivery service intended to offer healthy, plant based frozen foods. The company delivers food and beverages that are developed by nutritionists and include items such as smoothies, soups, bowls, lattes, and breakfast options, enabling health-conscious subscribers to eat pre-portioned foods without having to cook.
The company released a study, published in January 2020, that at least 72% of Americans admit that they do not eat a fresh fruit or vegetable every day.
Daily Harvest wants to change that by offering easy to heat or defrost frozen fruit and veggie options.
While these meals are very nutritious, they aren’t designed to live off of, which means most people will still need to visit their local grocery store. The company has also been criticized for the price of their packages, as well as the fact that not all of the packaging is recyclable.
Daily Harvest maintains a corporate office in New York, New York.