Guthy-Renker was founded in 1988 by Bill Guthy and Greg Renker. The company is a direct response marketing company which sells products to consumers via television ads, direct mail, informercials, email campaigns, telemarketing, and internet ads.
Guthy-Renker began with a single product, Proactiv, which is an acne treatment program. As of 2014, the company has 8 different product groups, most of which are celebrity endorsed beauty treatments. Proactiv accounts for half of the company’s annual revenue. In 2013, that revenue was $1.8 billion.
Other products sold by Guthy-Renker include Meaningful Beauty, Crepe Erase, and WEN Hair Care products.