Brothers William, Ray, Dean, and Lee Sapp decided that they wanted to go into business for themselves. Pooling their money, the brothers first purchased a car dealership in Ashland, Nebraska, before shifting their attention to gas stations. They opened their first station in 1971.
From a single gas station, the company has grown into 17 stations and travel centers, which include cafes, in 9 states. The company is perhaps best known for its coffee pot-shaped signs and logo.
The company had annual estimated revenue of $1.5 billion in 2017. The Sapp family was known to be very generous, giving $50,000 to renovate the Oak Bowl Stadium in their hometown.
Genesis Fuel Corp. announced April 16, 2019, that they had reached a discount agreement with Sapp Bros., allowing the company to utilize the Genesis Fuel Card and allow drivers to take advantage of the Digital Diesel fixed diesel prices at Sapp Bros. locations.
The last member of the Sapp Brothers, William, passed away in April 2019. It is unknown at this time who will replace him as CEO. Headquarters for the company remain in Omaha, Nebraska.