Rural King Corporate Office - Corporate Office HQ

Rural King Corporate Office

How would you rate your experience with Rural King ?

[Total: 13    Average: 1.9/5]

Rural King Corporate Office Address

Rural King Supply, Inc.
4216 Dewitt Avenue
Mattoon, Illinois 61938

Contact Rural King

Phone Number: (217) 235-7101
Fax Number: (217) 235-6014
Email: Email Rural King

Rural King Facts

Founder: Kermit Speer and Keith Beaird
Date Founded: 1960
Founding Location: Matoon, Illinois
Number of Employees: 5001

Rural King Executives

CEO: Alex Melvin
CFO: Don Davis

Rural King History

Rural King Supply, simply referred to as Rural King, was founded in 1960. The company operates a chain of hardware, farming supplies, and home stores in 13 states.

The company is well known for offering free popcorn and coffee, in addition to the work boots, clothing, live animals, animal feed, tractor and trailer parts, as well as firearms and ammunition. The company also offers items for the homeowner, including  lawn and garden supplies, sprinklers and/or irrigation parts, power tools, fencing, welding and pump supplies, and riding lawn mowers.

Rural King Supply has 100 locations and three warehouses with more than 120,000 square feet of storage space. The company has an active eCommerce site, as well as a separate site which sells firearms. In December of 2015, the company announced that it had annual revenue of $1 billion.

Rural King FAQs

Question 1: What is the phone number for Rural King?
Answer 1: The phone number for Rural King is (217) 235-7101.

Question 2: Who is the CEO of Rural King?
Answer 2: The CEO of Rural King is Alex Melvin.

Question 3: Who founded Rural King?
Answer 3: Rural King was founded by Kermit Speer and Keith Beaird in 1960.

{ 17 comments… read them below or add one }

Jim Knowlan November 16, 2018 at 9:54 pm

Rural king customer service line is joke asked for coming person nobody answered phone after 50min. waiting , cash reg. Operators in Morristown,Tn. aren’t any betterdont even know $5.00 from 29.99 is $24.99 what a joke been there five times and four times joke checking out


Donald Nelson October 3, 2018 at 6:24 pm

Well, you’re hearing from me again. I’m writing in regard to the Sugar River Beef Sticks, ends and pieces. They haven’t had the original in the Butler store for 6 weeks. All they have are the greasy, vacuum packed stuff, which my dogs won’t even eat. Myself and my family and friends can go thru 6 bags a week if they’re available. Also, complaining about the Red Army standard 7.62×39 which have been out of stock for months and now they claim to be discontinued. What’s the problem? Do you have a liberal in administration? They were a good seller and I was a good purchaser. Get with it Rural King. 40 miles one way is a long way to drive and not get what I want.


Melissa Luster September 25, 2018 at 2:59 pm

We are thrilled that rural king recently opened in morristown tn. Love the store! We were even more thrilled when our son got a job there. He helped set up the store and was excited to be a part of the team. Well the night before the store opened Sat August 18th. He was there well.before time to click in.He was to be on the clock by 10. He was outside the store at around 9:30 talking with a man about the mowers when the store manager
(Shawn) came out and told him he needed to get his face o n the clock. He told Shawn that he wasn’t supposed to be there until 10. So Shawn decided to cuss him and talk to him like a dog. Which was unprofessional and uncalled for. So he walked away from a job he truly enjoyed because of him. I worked in retail for 11 years and know that kind of behavior from associates in ground for termination. So how long is he going to get by with talking to people that way. We have proof of happened from the person that was there at the time which was a customer. This type stuff should never happen especially in front of customers. Sure he would have still been there working!


Missy August 20, 2018 at 5:50 pm

I was an employee of Rural King store #73 for a very brief time unfortunately, I enjoyed working there everyone was very nice, my co-workers and of course the customers. I myself had been a long time customer so I thought why not work here. I was hired pretty much right away and worked a little over a month before things went south. On 8/8/18 I had to call off due to a family emergency (my dad took a heart attack the day before and was having surgery) , dad was released from the hospital the following Friday 8/10/18 I worked the day after his surgery that Friday, Saturday and Sunday. Unfortunately on Sunday 8/12/18 dad had a massive heart attack and was life flighted to a Westmoreland hospital, I left mid-shift (on my lunch break) after finding this out and notifying the manager on duty Chris. I was off 8/13/18 when dad was again life flighted out to a Pittsburgh hospital I stayed with him the whole time surgery was once again scheduled for 8/14/18 after getting him stable. His surgery was scheduled for 8:30 that morning I had to work at 3:30 and since it was only to be a 2 hour operation I had plenty of time to be at work, unfortunately there were many complications and he never got out of surgery until almost 3pm leaving me no choice but to have to call off once again, I didn’t have to work again until 8/16/18 when I clocked in I was called to the office and told that due to the call offs and on one day my til was short $5 and over $8 on another I was being terminated, Seriously your telling me that my dads health is not considered an excusable call off?? Anyway I’m glad I found this out now before I worked there any longer because if this is the way this company treats their employees than I don’t want to be a part of it now or ever my dads going to soon be 71 I don’t know how much more time I’ll have with him especially with his failing health and heart being so bad so I’ll never regret my decisions in being there when he woke up from both his surgeries instead of being at work. I’m not one to just call off work for no reason so when I do know that it’s usually a very good one I’ve went to work in the past very sick, but still went. I just wanted everyone to know what kind of company Rural King really is and I hope that Mr Alex Melvin sees this and makes some changes in the policies for other employees there in the future,

Thank you
Missy Showman aka Melissa Showman employee #52440


Bill Jenkins August 11, 2018 at 9:00 am

Too many love affairs between employees and managers in Ashland store. Cashiers flirting with loading boys. The girl who works in the recieving area and her personal relationships cross the line with her boss. She made me feel uncomfortable as a customer, her wedding ring and her actions don’t add up. She used to be so nice. The store manager has personal relationships with other employees. It’s very obvious and distracting when, as a customer, they are laughing and touching while I’m trying to get help. I’m elder and just need a small amount of service. This has been a long standing issue with this store. Get a grip on this. God, family, farm. I’ll shop at tractor supply where they still have morals.


Melissa Belcher June 14, 2018 at 4:50 pm

I bought a jersey calf at a local swap meet in April and it soon came down with the scours, I found a medicated milk replacer at my local Rural King ( Cross Lanes, WV) and got it, it took 2 bags to fully get my calf back to normal and just recently I was out of town and his formula was changed ( without my knowledge) and guess what..scours..again ! SO I went to Rural King to get the same feed as before and now they want a prescription from a vet ? There were no signs on the bags, on the shelf where the feed was, this was 7pm and no vet for livestock is open that late and I am not a rich woman, so I don’t have the means to call a livestock vet out to my home after hours, the manager wouldn’t even come to my register ( Justin) he and another cashier ( Katie Beth) decides to communicate with me 4 registers away from me.. yelling across all 4 aisles. They had no compassion ( As I am sure they have never had a cow ( or any other animal ) that was sick) Lack of compassion or professionalism.. since the store has opened I have spent about $1500 a month at that store ( not counting $5000 online ordering wood furnaces) this business will no longer be with Rural King.


Michael Zastawny May 24, 2018 at 9:34 am

Mr. Melvin:
I’m writing directly to you today 5/17, because I never got any response from customer service in this last week regarding my situation. The following e-mail strand is from the past 3 weeks with my attempts to purchase a storage shed that I found listed on your website for a significantly reduced price. However, when I inquired about ordering or purchasing this item, the price suddenly “doubled”. I will send another e-mail with the 3 pictures that I have taken of the webpages that I printed out on the corresponding dates that I was “shopping for” and found this item(with the associated “sale” prices listed). Thank you for your time and attention relating to this matter and I certainly hope to hear back from you soon and with a favorable outcome for both of us.
Best Regards,
Michael Zastawny

From: Zastawny, Michael (VHACLE)
Sent: Thursday, May 10, 2018 10:16 AM
To: ‘ Customer Service’
Subject: RE: [EXTERNAL] [ Customer Service] Re: Contact Form – Product Question

(I originally replied this response to a customer satisfaction link back on Thurs 5/3, I believe.)
Hi Teresa,
Sorry, but finding the shed on the website was not my original issue.
I’m trying to find out why I found the shed was listed on the website on Wed 4/25 for $598, but then when I inquire about purchasing that item for that price, the very next day the shed is listed on the website for the increased price of $1249.99!! Really??? How does that work? Being a former management graduate from a marketing program, I find this scenario quite interesting. I would appreciate another reply as to how/why this happened and why I would not be able to purchase this item at the lower “advertised” price that I saw the first day. Thanks again for your prompt attention to this matter and I look forward to hearing back from you soon.

( I am writing this response today 5/10)
To whom it may Concern: (preferably Mr. Alex Melvin)
Since I never received any kind of reply to the original message above that I sent in last week, I am writing to you again today. I attempted to call in on Tues this week and actually order the shed, and was disappointed to hear from the operator that it was not available for the price that I saw listed online. (picture of webpage listing from 4/25)
I have enclosed pictures of the printed out webpages, showing the “advertised reduced price” when you added the item to your cart, that was online for approx. 2weeks! I wish to find out why I am unable to purchase this item for the advertised price that I saw?
On your pricing promise page, you talk about every day Low price /Price matching. On your message to your customers, you say your promise is “no games, no gimmicks, just the lowest prices everyday”. All I’m asking is that you honor/match a price that you had an item advertised for, whether it was by mistake or not. Otherwise, I’ll have to look at this as a case of false advertising in order to lure customers to your website, and I really don’t think social media is where you want to see me posting this situation.
I was very excited to find this item and at the price you had listed. You can only imagine my disappointment when I was told that I could NOT purchase this item for the price that I saw. I truly hope to hear soon from Mr. Melvin regarding this situation, and hope we can arrive at a mutually beneficial outcome.

Michael Zastawny


butch May 23, 2018 at 7:17 pm

have been out or brown mulch already for three weeks also no running water today for toilets. how can that be. also nice store but many many products do not have price tags on them , only one way into the store and long walk for elderly people to shop the garden shop and then have to walk around the building to get . . need improved guys , nice store but lacks organization badly. and how can you be out of mulch when it just started to be spring . wow . beaver valley mall. Monaco , pa store . nice but wow needs to get organized better and get those prices on the products none of the items i wanted had pricing and you cannot find a clerk unless you walk all the ways up front. some of us cant elderly do this thanks.


Marcia Messmann April 29, 2018 at 10:35 am

Just at rural king in champaign Dave the manager was very rude to his employee she ask for help and he told her to figure it out by herself I ask him a question and acted like he did not hear me I think he is a poor manager we shop on there every week we spend alot of money thank you


Donald Nelson April 28, 2018 at 2:59 pm

I’ve been having problems with availability of you products. I was taken care of a short time back regarding the Sugar River Beef sticks. Altho. there seems to be somewhat of a problem getting what I want. Now, I seem to be having a problem getting hold of 762×39 Red Army Standard bullets. When I was in today I was told that they thought they were being discontinued. They are a good seller and I can’t think of a reason in the world that they wouldn’t continue to sell these. I drive 40 miles one way once a week to make purchases here.


Marcell Lolmis April 4, 2018 at 9:06 pm

A video has been posted of one of your stores where the ducklings and chicks are being kept in deplorable conditions. Ducklings are EXTREMELY overcrowded. Unacceptable means of water. Ducklings need to be able to submerge their bills to clean out their nostrils. Chicken water nipples are NOT appropriate. Down condition showed balding spots from the sheer numbers defecating on others.
Store location:
951 Bypass Rd
Winchester, KY

Video link:

The abysmal and inhumane conditions need to be remedied immediately.


Angie Mccauley June 1, 2018 at 3:26 pm

The store in Monac a is the same way. Found a live chick buried in the garbage! Heard the peeping! They should not be allowed to sell animals. They get no Ayer and are not tended too.


Matthew Wescott April 4, 2018 at 3:40 pm

This last weekend I went to my local Rural King in Monticello, Indiana. I was with my 19 year old son. Later that day him and I were going shooting and I wanted to buy some Tannerite, I didnt know you had to be 21 to purchase and he carried it up and after telling him he had to be 21 I took it to buy (59 years old). At that time the Manager (Justin Alberta) told me I couldn’t purchase it either because I was buying it for him to use. I told him he was wrong I was buying it for me to use. He called me a liar and left. I asked many friends that work their and all told me he is a very bad manager. I purchase all my guns and supplies their and have no issue with the age change but did not appreciate the support from Justin Alberta. If not addressed I will look else where from now on (hopefully it will be addressed). I was also told he fired one manager under him for none work related issues and lies to everyone, otherwise if you don’t play ball your out. I understand some rules are interpretive, but I told him exactly what was going on and he refused to listen. My son used to work there and I was told he didn’t like him. NOT A GOOD MANAGER AT ALL. I really love RK.


David Haney March 2, 2018 at 10:25 am

I (again) contacted Rural King yesterday regarding two rebate that were never sent. Today I received an email from them regarding whether or not I had received an online order I placed on February 16 ! But no response on my rebate inquiry. This company has the biggest problem with communications I have ever seen. Yes, I RECEIVED MY ORDER. The bigger question is WHERE ARE MY REBATES ????


Frank Lazeration February 13, 2018 at 3:30 pm

I received a rural king gift card for a Christmas gift and want to spend it on a firearm but the store doesn’t stock the gun I want. I thought this would not be a problem since the manager said I could order it from RKGUNS.COM, but I cannot use a rural king gift card at and the store cannot special order the gun I want. The store had no problem selling the gift card but didn’t tell my wife about this ridiculous rule ( or they didn’t know either) . Please help!


Rhadonda Barger February 11, 2018 at 4:56 pm

I love the fact that rural king supports our veterans.I am with the Disabled Veterans Wish Foundation Of Indiana.We are a 501c nonprofit organization set up like the make a wish foundation for children.(except) we grant wishes to the Disabled 85-100% or terminally ill veterans of Indiana.We are Looking for Sponsors For our upcoming event in Columbus indiana in late august.We will Be having a benefit show by John Conlee. If you could see fit to sponsor our benefit we will be sure to add you to our website and announce it at the show,and as always your sponsorship will be tax deductible.All sponsorships may be mailed to Rhadonda Barger Disabled Veterans Wish Foundation /IN 406 N. Jackson St.47229 .As always we appreciate Rural King very much.Keep Up the Great service you give and Thank You for supporting Our Veterans. Rhadonda Barger


Steve Faw December 17, 2017 at 4:44 pm

I placed order on 11/25/17 for item online order(100905259). I have called last week(11/12/17). Sent text on 11/15/17 and talked again with service center 11/17/17. I have yet gotten a shipment confirmation. That means the item still hasn’t shipped. Not a happy camper. Everyone at service center wants to reimburse my credit card. If I didn’t want the item I would have never ordered it start with. Can you find out the status of my order and why it’s taken near 30 days!



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