PrecisionHawk was originally called WineHawk, manufacturing what are called drones, designed to frighten off birds over vineyards. With the introduction of cameras to drones, the company saw a chance to expand their business and renamed it PrecisionHawk in 2013.
The Lancaster drone was released in 2012, with DataMapper following in 2014. Agriculture continues to be a major source of clients for PrecisionHawk.
In December 2019, the company raised $32 million for drone management and analytic tools. According to Business Insider India, the future of farming lies with drones for everything from mapping to spraying.
PrecisionHawk also manufactures LATAS (Low Altitude Traffic and Airspace Safety). This is a drone safety platform launched as a platform to manage the millions of expected drones that will enter the airspace in the following decade.
Headquarters for PrecisionHawk are located in Raleigh, North Carolina.