Neutrogena was founded as small company called Natone in 1930 by Emanuel Stolaroff. This Swedish company began expanding into retail markets until Stolaroff met a chemist named Edmond Fromont, who bought the rights to this mild, clear soap which kept complexions clear and did not dry the skin. The name change came in 1997 when the son in law of Stolaroff became president of the company in 1967.
Today, Neutrogena is owned by Johnson & Johnson, who purchased the company in 1994 for $924 million. The company makes soaps and creams which either fight wrinkles or fight acne, as well as a line of cosmetics, sunscreens, hair products, and items for the bath.
Neutrogena products are considered to be premium products that are in high demand in more than 70 countries including Canada, the UK, India, and South Korea. The company has headquarters in Los Angeles, California.