My Pillow was founded in 2004 by Michael J. Lindell, who is the inventor of the patented My Pillow product. Lindelll states that he invested 10 years of time researching sleep problems and more than 94 pillow designs before he invented his currently patented open cell, poly-foam pillow design.
To fund this company, Lindell sold 4 bars that he previously owned in Minnesota. In the beginning, Lindell sewed each pillow by hand and had family members working for the company. Today, the company has more than 650 employees.
My Pillow began running 30 minute infomercials in October of 2011 and sales began to increase dramatically. Lindell says that his company has sold more than 1 million pillows to date. His infomerical is still being shown at least 181 times each day throughout America.
The company started off doing telephone sales only and in 2012, Lindell opened his first retail store in Burnsville, Minnesota. My Pillow now has 7 stores in 5 states.