MeUndies was founded in 2011 by then 25-year-o9ld Jonathan Shokrian. After purchasing some underwear while on a business trip, Shokrian was unimpressed by what was supposed to be “premium” underwear. With $400,000 in start-up funds, Shokrian decided he would change how people not only purchased underwear but also improve the quality of these undergarments.
The company operates an online subscription service that offers mostly underwear for both men and women, as well as bras. Advertised as the most comfortable underwear ever, clients can change styles every month if they wish or order more if they find a style they love.
The company first advertised on a porn site and still has what some consider to be fairly racy ads, featuring gay men and plus sized women. Shokrian admits that his products are not made in the USA, but it wasn’t for lack of trying. He searched all over Los Angeles and the country for materials and a factory but was unsuccessful.
Company headquarters are located in Los Angeles, California. Shokrian says the company opened its first brick and mortar retail location at Westfield, Century City, California in 2018.