LearnVest was founded in 2009 when current CEO and owner, Alexa Von Tobel, dropped out of Harvard Business School to try her hand at a personal finance app and website specifically designed for women.
Today, LearnVest provides content, tools, support, and financial planning services to help women learn how to better manage their finances. The website educates its subscribers about money, including lifestyle tips for making a reasonable budget and sticking to it. In addition, it covers topics ranging from tracking spending to paying down student loans and planning wallet friendly outings, even plotting strategies when asking for a raise.
Alex Von Tobel is also the author of a book, Financially Fearless, and regularly hosts live events, as well as book tours, across the US.