Kellogg’s was founded in 1906 by Will Keith Kellogg as the Battle Creek Toasted Corn Flake Company. The company produced and marketed this hugely popular and successful product and was renamed Kellogg Company in 1922.
During the 1970’s the company began to acquire smaller companies, including Salada Foods, Fearn International, Mrs. Smith’s Pies, Eggo, and Pure Packed Foods.
In the 1980’s the company convinced American consumers to eat 26% more cereal and increased the ready-to-eat cereal market from $3.7 billion in 1983 to $5.4 billion in 1988.
During that time Kellogg’s also introduced new products such as Crispix, Raisin Squares, and Nutri-Grain Biscuits.
Today Kellogg’s produces cereals and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods.
The company’s products include Froot Loops, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, and Morningstar Farms.
Kellogg’s trades publicly on the New York Stock Exchange under the symbol K, is a member of the S&P 500, is #184 in the Fortune 500, has 30,277 employees, and had $14.67 billion in revenue in 2013.