4Ocean was founded by Alex Schulze and Andrew Cooper after the pair took a diving vacation in Indonesia. The men were shocked by the amount of trash and floating plastic that their boat driver had to pass through before finding clear water.
4Ocean is a for-profit company that sells bracelets and uses part of the proceeds to remove the plastic and other trash from oceans around the globe. In March 2020, the company placed a series of harbor skimmers, which collects the trash that frequents boat harbors automatically.
To date, the company says it has removed 8 million pounds of garbage and hopes to remove 10 million by the end of 2020.
In September 2019, 4Ocean pledged 1 percent of all sales to other environmental causes, not only ocean-based groups.
4Ocean does not accept donations since it is a for-profit company. Some have criticized the corporation for not being more transparent about how much revenue the company generates vs how much is actually spent on cleaning projects.
4Ocean maintains a corporate office in Boca Raton, Florida.