Co-founder Jamie Hale lost his father when he was only 11 years old. This gives him first- hand experience with how life insurance works and how it can change lives for the better.
The company offers level term life insurance policies, which simply allow premiums to stay consistent for the established policy term, entirely handled online.
Many people put off buying life insurance because of the time involved. The traditional process can take as long as 4-6 weeks and most people do not have the patience for this process. Ladder makes the entire process easier and it can be done online, so there are no appointments.
SoFi, a refinancing company for student debt, teamed up with Ladder in May 2020 to provide free wills and estate planning for clients.
Fidelity Life Insurance is the parent company of Ladder.
Ladder Life Insurance maintains headquarters in Menlo Park, California.