Brothers Larry and Jerry Potterfield decided to take their love of hunting and guns and turn it into a business. They opened a small store in Columbia, Missouri, in 1977. Larry bought out his brother’s share of the company in 1980. The company also had a small mail-order catalog which featured hand made ammo.
Potterfield is known to have an obsession with management practices, including Baldridge practice. The company is named after the town where the company was originally located.
After becoming frustrated with the Columbia City Council, Potterfield has threatened that he will run for Mayor.