HelloWallet was founded in 2009 by Matt Fellowes in Washington, D.C. The company operates a software program which works as a personalized financial guide and relies on behavioral economics to stimulate clients to adhere to the programs advice.
This program is often distributed via a workplace setting as a financial wellness benefit. Members can easily track their spending, set financial goals, receive guidance on savings for retirement or educational needs. The company is known for it’s ‘bottom line mission’, which says that for every 5 memberships that are sold, one is given away free to a needy family via a partnership program, such as through Goodwill.
HelloWallet won the Webby Award in 2013 for having the best financial services app, as well as winning the Best of the Business award for Enterprise Software Product of the year, also in 2013.