The Gap was founded in 1969 by Donald and Doris Fisher. The first store was located on Ocean Avenue in San Francisco.
In 1970, a second location was opened in San Jose.
By 1973, there were 25 locations and had expanded to the east coast.
In 1974, the company began selling private label merchandise.
During the 1990s, the company rebranded as an upscale clothier under CEO Millard Drexler. Drexler was fired in 2002 for overexpanding the company and also for clashing with the Fisher family.
Today, the company operates over 3000 stores (over 2500 of which are in the US) worldwide under three brands: Gap, Banana Republic and Old Navy.