Joss and Main got its start when entrepreneurs Niraj S. Shah & Steven K. Conine started a small business working out of Conine’s nursery. They called their furniture company Wayfair.
Wayfair was so successful the pair decided to expand and create other subsidiaries; Josh and Main was founded in 2011. This store differs from Wayfair in that it is a membership store. It offers a wide variety of items other than the usual furniture, including outdoor items and furniture, rugs, lighting fixtures, and specially chosen, unique decor items.
In 2017, Joss and Main partnered with HGTV to provide furniture and other items for houses that are being renovated and flipped.
A Joss and Main director was featured in the Boston Globe in September 2018, highlighting how she learned to use style tips from her employer to renovate and decorate her family’s Charlestown Victorian home.
Joss and Main headquarters are located along with Wayfair’s in Boston, Massachusetts.