Carter’s was founded in 1865 by William Carter in Needham, Massachusetts. The company was originally called the William Carter Company. Their first product was hand knitted mittens.
In the 1870s, adult underwear and union suits were added to the product line.
In the 1950s, the company shifted from adult clothing to children’s clothing.
In 2003, the company launched the Child of Mine brand specifically for Walmart.
In 2010, the company launched the Precious Firsts line for newborns and infants. This line is exclusive to Target.
Today, the company operates over 750 Carter’s and OshKosh B’gosh retail locations. They sell infant and chilren’s clothing under 6 brands.
In January 2020, Carter’s received a great deal of criticism after a passerby noticed a trash bin filled with new clothing and shoes that had been slashed or cut. The company revealed that these were seasonal items that were unsold. The Facebook post showing the items has gone viral, with complaints to the company being that this only adds to the landfills and that this clothing could have been donated.
Headquarters for Carter’s are located in Atlanta, Georgia.