Fresh & Easy is a wholly owned subsidiary of UK giant Tesco. The chain started in 2007 when Tesco decided to move into the US market with a chain of small format stores in the Western US. The first three test markets were Las Vegas, Phoenix and Southern California.
By 2009, the company was losing a substantial amount of money.
In 2010, the chain announced they would be closing 13 stores temporarily.
As of 2011, there were 182 stores in Arizona, California and Nevada.
In 2012, CEO Tim Mason resigns.
In 2013, Tesco announced plans to pull out of the US market. The Fresh & Easy chain currently has over 200 stores and is reportedly for sale.