ProFlowers was founded by Jared Polis in 1998. Polis wanted to eliminate the long chain of suppliers when it came to the typical flower delivery services by having flower orders shipped directly to growers. In addition to flowers, the company now also offers chocolate covered fruits, stuffed animals, balloons, wine gifts, fruit and snack baskets, as well as boxed chocolates and living plants.
The company was purchased in February of 2006 for $477 million by Provide Commerce, Inc., which is headquartered in San Diego, California. After being sued several times by the company’s largest competitor, Florists Transworld Delivery (FTD), ProFlowers and its sister companies were purchased by FTD for $430 million. The sale was completed at the end of 2014.
ProFlowers is known for their frequent online discounts, coupons, and free delivery services for sales totaling certain dollar amount.