Eat24 was founded in San Bruno, California, in 2008. The company is a restaurant food delivery service for more than 30,000 restaurants in 1,500 Amerian cities. The company operates as a subsidiary of Yelp, Inc., who purchased the company in early 2015 for $134 million.
The company operates through a mobile phone app or their online service. There is stiff competition among delivery companies, so Eat24 relies on Yelp feedback and reviews, a cash back program for future orders, as well as a VIP club, which also offers discounts and coupons. Unlike some companies, who tack on a service fee for delivery, this service is free, with the participating restaurant picking up the delivery fee.
Eat24’s mobile app remembers last orders for convenience, so clients can simply hit the “repeat last order” button for time saving and ease of use. Eat24 has quickly become one of the fastest growing delivery services around, adding 10,000 new restaurants in just the past year.