In 2011, when co-founder David Heath read that the #1 most requested item at homeless shelters wasn’t jackets, blankets, or even shoes but socks, he knew that he was going to make a difference.
Heath and friend Randy Goldberg designed specially fitted socks with anti-blister tabs and honeycomb arch support. They began selling their socks online, but when they appeared on the television show Shark Tank in 2014, they received $200,000 in exchange for a 17% share from Daymond John.
Since their appearance on Shark Tank, sales have skyrocketed. In 2018, Bombas sales hit the $100 million mark. The company offers a buy one donate one program where the company donates one pair of socks for every pair purchased. As of early 2018, the company says they’ve donated 7 million pairs of socks.
While a 12 pack of women’s ankle socks can hit a hefty $145, people are buying them left and right.