Bob’s Discount Furniture can trace its roots back to 1976 when Bob Kaufman began selling waterbeds due to his own back problems. By 1991, the bottom fell out of the waterbed industry, so Kaufman teamed up with Gene Rosenberg to buy a furniture store that had gone bankrupt.
Today, the company has more than 84 locations in and around New England. The company is best known for its whacky and humorous TV commercials, as well as for the cafes which are located inside each store. In 2016, the company had annual revenue of $1.1 billion. The company operates as a subsidiary of Bain Capital.
Bob’s Discount Furniture has “outlet” locations (oftentimes part of the warehouse inside the store) where imperfect furniture and appliances are sold. Other names the company goes by are BoboPedic ZZZoom and Bob’s Value Express.