Barilla can trace its roots back to 1877, when a bakery owner in Parma, Italy, named Pietro Barilla began making pasta for local customers. The company remains in the Barilla family, now under the control of Pietro’s great-grandson Guido Barilla.
The company makes a wide range of boxed pasta, bottled sauces, and instant frozen dinners that feature pasta. Barilla is the world’s largest pasta maker, capturing more than 45% of the Italian market and as much as 25% of the American market.
Barilla has plants all over the world, including Mexico, the US, Italy, France, Russia, and more. The food processing plant in Greece is the third-largest plant in Europe. The wheat used for pasta products comes from around the globe as well.
In 2013, Guido Barilla made disparaging comments regarding gay couples adopting children. After a huge backlash that included boycotts and businesses, such as Harvard University, pulling out of contracts, Guido apologized and CEO Claudio Colzani has spent the remaining time trying to undo the damage caused by Guido’s statements.
The corporate office for Barilla in the USA is located in Bannockburn, Illinois.