Amy’s Ice Creams was founded by former Steve’s Ice Cream employee, Amy Simmons in 1984. While a student at Tufts University, Simmons and her business partner Scott Shaw, decided to open their own ice cream shop in Austin, Texas. Simmons did not have enough cash for her first store lease, but wrote a hot check, hoping to make enough money to cover it by the second deposit.
Today, the company has 13 locations, mostly in Texas. Simmons has said that she did not want to lose control of her business, so she plans to expand it slowly. While Amy’s Ice Creams has more than 300 flavors of ice cream and fruit ices, each store has a limited number of flavors and rotates them each month.
Amy’s Ice Creams is known for allowing, and even encouraging, employees to be a bit outlandish in their dress and serving style. Purple hair, multiple piercings, and made up songs are an every day occurrence at many locations.