American Eagle Outfitters was launched as a division of Silvermans Menswear, Inc. in 1977.
Mark Silverman, CEO of Silvermans Menswear, and Jerry Silverman, COO, were the third-generation running the family business. The brothers decided to diversify the company’s product line to grow the company and to be able to open more than one store in the same mall.
The Schottensteins changed the direction of the company, which found its present niche in casual clothing for men and women.
In the years following the company refocused on the demographics of people between the ages of 18 and 32, to great success.
Today American Eagle Outfitters has 911 stores and 158 Aerie stand-alone stores, has almost 23,000 employees, and had $3.61 billion in revenue in 2016.